When I visited Mongolia last year, I featured my thoughts on riding horses along the riverside that flows through Terlji National Park. Professor Kim, who URL is more inspired by poetry as he starts learning horseback riding, is actually a marketing education expert w URL ho has nothing to do with the horse industry. An expert in a field unrelated to the horse industry, he start URL ed out on the outskirts of the horse industry, but he is faithfully playing the role of an educator to convey the charm of horse riding to corporate CEOs and opinion leaders and to es URL tablish a proper horse-riding culture.